Many people often ask us, “Why do you have so many different kinds of printers?”
In other words, why would one company build so many different models?
The old expression says that “less is more.” But in the printer world, we’ve found that less is just that—less.
So is more…more?
The answer is both yes and no. But our goal isn’t just to make more for the sake of making more.
Which leads back to…why do we have so many different kinds of printers?
1) Different Kinds of Markets & Industries
David Lundeen, the vice president of sales and marketing at TSC Auto ID Technology America Inc., likes to describe our approach as “one throat to choke.”
One of the reasons we manufacture so many printer types is because we are trying to produce the most economical or efficient unit for a particular task.
We also want to fulfill as many markets as possible. Since every market has different printing tasks involved, new printers are needed to apply to them.
Whether for medication tracking in hospitals, freight tracking in logistics, or receipt printing in retail stores, regardless of the industry and application, we most likely have the exact printer you need.
2) Different Kinds of Labels & Applications
Every industry varies in the kinds of labels, ribbons, label sizes, and resolutions they use. That’s why we make printers that can apply to these specific label and application needs.
For example, the vast majority of our market (about 85-90%) uses a 4-inch-wide label format. But other industries require different label formats. Our TDP-225 Series, for instance, has a 2-inch-format for the specific industries it serves (retail, healthcare, etc.).
The kinds of resolution also vary. To illustrate, the standard resolution for many printers is 203 dots per inch (dpi). What this means is that 8 dots are printed per millimeter, leading to 203 dpi.
But some industries require higher resolution, examples being pharmaceutical labels, jewelry tags, or really just any time you need smaller, legible, and finer fonts.
Therefore, we offer printers with 300 dpi like some of our TC Series printers.
And for even more demanding applications, we offer printers like our MX240P with up to 600 dpi.
3) Different Kinds of Environments
Because our printers are used in many different kinds of industries, they’re used in many different kinds of environments. Obviously, the kind of printer you’d want in a small retail boutique would be very different from the kind you’d need in a manufacturing setting.
Some of our clients need more durable printers; that’s why we make industrial devices. Some need to carry them around or wear them on their waist; that’s why we make mobile/portable printers.
4) Different Volumes
Volumes can widely differ per industry need and application. If you need a printer to print, say, anywhere from 500 to 5,000 labels per day, we manufacture a number of different kinds of desktop printers for these specific volumes. And our printer types align with the ideal volume you’re looking for.
Industrial printers, meanwhile, are usually used in extremely high-volume environments and are designed to print thousands of labels per year, day in and day out.
5) Changes in Technology
Ferris Bueller once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
It’s the same with technology.
As technology changes and new requirements are made, we need to adapt our printers to meet the market demands.
From upgrading our models to issuing completely new series of printers, we are continuously adapting and refining our devices per changes in technology.
Interested in seeing how our printers can be applied to different applications and different industries? Click here to learn more about our standalone applications!