global label trends

4 Global Label Trends to Watch Out For in 2018

As humans, we have a hard time living without labels.

Labels help us to categorize, compartmentalize, and wrap our heads around concepts, ideas, and more in a chaotic world. To make sense of everything. To understand things.

It’s the same with physical labels – the labels we find on our packages, products, and produce.

They serve vital purposes, and as many industries grow even more global and interconnected, labels are playing more imperative roles.

That’s why it’s important to keep abreast of what’s going on with labels now across the world.

Here are four global trends to watch out for that Josh Roffman, the vice president of product management at Loftware, discusses in his recent article at about some of the top labeling trends in 2018.


1) The integration of labeling with content management applications

In our article last year about 2017 enterprise labeling trends, we discussed how labeling has gone global and how barcode labels are getting more complicated.

That’s still carrying over into this year, but with a further development: the need for content management applications.

Think about all of the information our labels and packages contain and how this information can vary by country or even by region. Global enterprises need to keep track of a lot of information.

And with the need for access to real-time data, companies are beginning to integrate labeling programs with content management applications. Roffman cites a survey Loftware conducted in which 50% of the surveyed audience said that they’re in the process of doing so.

And with increased globalization, labeling requirements, and more information, we can expect to see this trend continue in the future.

2) Involvement of different departments and stakeholders in labeling

Labeling doesn’t just involve a few key departments anymore. More and more stakeholders are becoming involved in this process and not only having a say, but also assuming different levels of responsibility.

Roffman points out how over 68% of the $1B+ companies they surveyed reported that the number of involved stakeholders is only increasing.  The most common departments now involved in labeling include:

  • IT
  • Manufacturing
  • Marketing
  • Operations
  • Regulatory
  • Sales
  • Supply Chain
  • Warehousing

3) “Multi-site” deployment capabilities

When it comes to labels, many global companies desire both centralized and decentralized deployments. And this makes sense; corporations obviously want to have oversight and consistency with all their labeling, but their local locations need control and flexibility, too.

Enterprise labeling provides a solution now with what Roffman calls “multi-site” deployment capabilities. This means that a company can execute centralized and decentralized deployments at the same time to fulfill the needs of the entire organization.

4) Increased use of Business Intelligence (BI) analytics and reporting

With so many moving pieces, stakeholders, and information involved in global packaging and labeling, companies are turning to Business Intelligence (BI) analytics and reporting to have a full understanding of what’s going on with their labeling.

The data provided from BI is helpful for business plans and future investments, as week as identifying potential labeling issues and looking into ways to improve operations and efficiency.

To learn more about these global label trends to watch out for, check out Loftware’s full report here.


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