“Mobile” has been an industry buzzword in the AIDC world for several years, and rightly so.
Many industries, from retail to warehousing, healthcare, and hospitality, have pursued various ways to help their workers be more mobile.
It’s not just innovation for innovation’s sake. In fact, mobile applications help companies to better serve their customers, meet deadlines, and remain competitive – especially in an increasingly disruptive market.
One crucial way to enable employees to be more mobile is with mobile printing devices.
Durable, high-speed, and wireless mobile printers serve many important applications. For today’s post, we’re going to focus on how mobile printers have been revolutionizing the retail and grocery industries in particular.
Here are three surprising ways that mobile printers have been impacting both industries:
1) Retail employees can easily print new labels to improve customer satisfaction in brick-and-mortar stores.
It’s no secret that the retail industry is in a state of turmoil. The shift from buying in-store to buying online is only growing; many brands that were once mainstays have shut their doors permanently; and modern-day consumers’ demands for have radically changed the way we shop.
The race is on for brick-and-mortar stores to find ways to retain, attract, and satisfy their customers. Some are pursuing omnichannel marketing strategies; others are offering buy online, pick up in store (BOPUS) purchasing options.
But a surprisingly easy – yet effective – way to improve customer satisfaction is with mobile printers.
Picture it: You bring your items to check out… only to discover that one of the items is missing a barcode label. Or maybe label itself is unreadable because it’s been ripped or smudged.
So, there’s no way to look up the product or ring it up. The cashier has to call someone or go find another product with a label to scan. This holds up the line, frustrating both you and the other customers in the process.
With mobile barcode printers, however, retail employees can quickly print a new barcode label for any product anywhere in the store.
This doesn’t even have to happen at the point-of-sale and, in fact, often will occur beforehand. Retail workers with mobile printers can preemptively print new barcodes if they are completing inventory, assembling displays, or arranging different sections in the stores. This saves time and keeps retail customers happy.
2) Quick shelf labels on the ready leave no shelf unlabeled.
Like brick-and-mortar retail stores, grocery stores and supermarkets are having to adapt to meet the evolving buying habits of today’s consumers.
People shop differently for groceries than they used to, choosing to shop a few times per week instead of once per week and shopping from the “periphery” instead of the center aisles.
Moreover, many grocery stores and supermarket chains are launching innovations to make the shopping experience easier and more expedient for their consumers by partnering with delivery companies like Skipcart, DoorDash, and Shipt. That way, people don’t even have to step into a store to buy their groceries and can do everything online.
Paramount to the effectiveness of these grocery delivery options is having all shelfs labeled.
For example, with the shopping app Shipt, Shipt shoppers go to a store and use the company app to locate, scan, and then ring up every item on a customer’s shopping list. Alacrity is important for satisfaction on all ends. One way that Shipt does this is by giving the shoppers the exact locations of where the items are supposed to be down to the aisle and shelf.
But if a shelf isn’t labeled, that makes it much harder for Shipt shoppers to quickly locate the items the Shipt customer has ordered. This can also prove a hindrance to companies like Walmart whose employees actually shop for the customers and give all of the groceries to a driver from an app like Skipcart to deliver.
Since time is of the essence in grocery store deliveries and pickups, an unlabeled shelf can mean the difference between a minute and 10. Thankfully, with mobile printers, store employees can easily – and swiftly – print shelf labels for any shelves that are missing them.
This speeds up the entire process; brings mutual success to the grocery store companies and the delivery companies; and improves customer satisfaction across the board.
3) Retail and grocery store employees can use mobile printers as receipt printers away from the check-out area.
Using mobile printers to complete financial transactions away from the check-out area is another growing trend. There are essentially two reasons to do this that offer convenience to the consumer.
First, let’s say that a consumer has come into a retail store buy one major item like a suit or a TV. The salesperson would help them with a fitting or deciding on a model and then could run the transaction right there.
The other use case is “queue-busting” where there is a line at a check-out (which, let’s be honest, annoys everybody) and an associate goes to near the front of the line and asks for the next customer with a credit card purchase. They can then process a transaction quickly, reduce the number of people in line, and make everything go by faster.
These are just three of many ways that mobile printers are revolutionizing the retail and mobile industries.
As consumer tastes continue to grow, new startups arrive that can partner with companies in these industries for customer engagement and retention, and as more and more mobile applications penetrate the marketplace, we can expect to see the applications, uses for, and demand for mobile printers only continue to grow.