Using the Power of a Barcode to Connect with Your Customers

Barcodes have come a long way since their first commercial use in 1974 when just eight digits were transferred in a barcode on a package of chewing gum. The use of barcodes has spread and is commonly referred to as automatic identification and data capture (AIDC). Following this first use of a barcode, widespread adoption of the technology and growing demand for its quick scanning abilities soon challenged the existing data capacity limits, and new barcodes were developed with greater capacity. Today’s barcodes, including QR codes, can transfer over 7,000 characters in a smaller space than the first UPC barcodes. Barcode technologies have not only grown in their data capacity limits, but also in the power they give manufacturers to build stronger relationships and deeper data insights with their customers.

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